Baze University

Mass Communication

About the course

The BSc. in Mass Communications provides a thorough grounding in the theories, approaches and research necessary for the study of media and communication processes in both the national and global contexts. The course combines an overview of the history and development of communication research with a critical analysis of current theories in the field.You will analyse key areas in mass communication including media production, organisation and control, news in the local, national and global context, media/new media roles and the political process, communication policy and regulation, and cross-national media and communication systems.

What you will learn

The course aims:
Our Mass Communication Management programme is designed with the help of industry practitioners so you will graduate with the latest knowledge and skills required by the creative and media sectors.The modules focus upon approaches to global marketing management, advertising, promotional culture, key research approaches and skills as well as mass communication industries and working patterns. You will explore and understand leading media theories, trends and key issues and how they influence contemporary mass communication and the creative media industries.This programme has a strong international focus combining key aspects of marketing strategy and management approaches which would suit those interested in mass communication and the relationship it has to advertising and promotion, research methods, and contemporary mass communication industries.

Graduate destinations

Advertising
Public Relations
Telecommunications
Visual Communications

Course Details

Course Structure
Year 1 | Semester 1
Code: GEN103
Lecturer: Mercy Johnson
Unit: 3
Prerequisite: No Prerequisite
Overview:

This module will introduce students to basic mathematical topics useful in their different courses of study.

Aims:

To introduce students to basic mathematical topics useful in their different courses of study at Baze University. Apart from learning the basic statistical tools useful for data collection, they will also gain valuable insight into number system, the concept of sets, laws of indices, solving equations and a wide range of other basic mathematical techniques. In essence, this module is designed to equip students with useful methods of solving and approaching mathematical problems.

Syllabus:

Introduction to Number System, Laws of Indices, General Inequality, Equation Systems, Algebra, Sequences and Series, Trigonometry as well as general overview of Statistics.

Teaching and learning methods:
  • Lectures: Lectures will be used to introduce and explain major ideas and theories and to illustrate their wide-ranging applications. 
  • Interactive lectures will review materials by encouraging their active participation - inviting questions, working through examples, giving short quizzes, discussing case studies, or showing a  video followed by a quiz, etc.
  • Classes: This will encourage students to begin to apply the knowledge gained to real and hypothetical cases and will encourage them also to gain confidence in presenting and defending their own ideas. Classes will usually require them to read some material(s) for discussion, or prepare answers, give some presentations, research a topic, take part in a debate, etc. 
  • Homework: Homework will be assigned regularly. Regular assignments will help them understand the material and they will get feedback.

Intended learning outcomes:

On the  successful completion of this module, students are expected to have developed their skills and have:

  • Ability to read and understand fundamental mathematics.
  • Ability to apply range of concepts in Mathematics or represent and solve problems in Mathematics.
  • Ability to represent and analyse data using the right techniques.


Assessment:
Exams: 60%
Test: 15%
Quiz: 10%
Coursework: 15%
Recommended reading list:
  • Basic College Mathematics by Elayn Matin-Gay, New Jersey, Pearson Prentice Hall.
  • College Mathematics for Business, Economics, Life Sciences & Social Sciences (11th Edition) by Raymond A. Bernet, Michael R, Ziegler, & Karl E. Byleen. New Jersey, Pearson Prence Hall.
  • Algebra & Trigonometry (Sixth Edition) by Michael Sullivan. Prentice Hall, Upper Saddle River, New Jersey 07458.
  • Any other mathematical textbook that covers any of the topics.

Code: GEN110
Lecturer: Zainab Attahiru Imam
Unit: 3
Prerequisite: Computing for Academic Skills ,
Overview:

Academic Skills course is designed to give students the tools and skills that they need to get the most out of their undergraduate study at Baze. Thus, it is angled towards a range of areas and ideas. One such area is to improve your standard of English. Beyond that, it is also to prepare you to excel in professional and business settings.

Aims:

The aim of this module is to give the student the ability to acquire and use basic English Language skills and other personal and interpersonal skills which are required in academic, professional and business domains.

Syllabus:

Study skills and methods. Use of Library. Research skills. Reading skills. Units of Grammar---Morpheme I. Parts of Speech I. Parts of Speech II. Phrases and Clauses: types and functions. Sentences: types, structure, and functions. Tense and Mood. Concord and Meaning relations.

Teaching and learning methods:

Lectures will serve to explain the topics in the syllabus.

  • Class activity, interaction and discussion will serve to arouse individual participation, grow communication skills and self-expression.


Intended learning outcomes:

On completing this module the student should be able to:

  • Read and write well
  • Listen and speak properly
  • Think critically
  • Develop personal and interpersonal skills needed     
  •  in academic, professional and business settings.
  • Demonstrate proper understanding of referencing a work.


Assessment:
Exams: 60%
Test: 15%
Quiz: 10%
Coursework: 15%
Recommended reading list:
  1. Essential Academic Skills.(Oxford University Press, Oxford, 2011).
  2. Oxford Guide to Effective Writing &Speaking,2nd Edition,(Oxford University Press, Oxford, 2005).


Code: GEN105
Lecturer: Rukayyatu Gurin
Unit: 0
Prerequisite: No Prerequisite
Overview:
Aims:
Syllabus:
Teaching and learning methods:
Intended learning outcomes:
Assessment:
Exams: %
Test: %
Quiz: %
Coursework: %
Recommended reading list:
Code: BUS101
Lecturer: Christiana Obonyilo
Unit: 3
Prerequisite: No Prerequisite
Overview:

  • Understand the evolution of the business organization.
  • Discuss and compare different models and approaches to understanding the firm in the context of the business environment.

Aims:

The course aims to: 

  • Provide a comprehensive introduction to the key elements of the business organization.
  • Build a foundation of knowledge on the different theoretical approaches to business and decision making. 
  • Develop analytical skills to identify the links between the functional areas in business, organizations, management practices and the business environment.

Syllabus:

Types of Businesses and issues affecting business in Nigeria; Leadership, Founders and Climate; Marketing; Human Resource Management; Strategy; Organizational Planning; Supply Chain and Operations Management; and Financial Management.

Teaching and learning methods:

  • Lectures will be used to explain the topics in the syllabus. In some cases, appropriate video will be used to enhance students understanding.
  • Class discussion will be used to enhance individual participation and develop communication skills.

Intended learning outcomes:

Upon successful completion of this course, the student should be able to: 

  • Explore the impact of key environmental factors on decision making and organizational behavior.
  • Evaluate the significance of public policies in business and entrepreneurial activities.

Assessment:
Exams: 70%
Test: 10%
Quiz: %
Coursework: 20%
Recommended reading list:

  • John T., and Courtland B.(2015), Business in Action 7th ed., Pearson Education, Essex.
  • Sandino, T. (2007). Introducing the First Management Control Systems: Evidence from the Retail Sector.  
  • Yukl, G., (1989). Managerial Leadership: A Review of Theory and Research. Journal of Management, Vol. 15.

Code: GEN107
Lecturer: James Daniel
Unit: 0
Prerequisite: No Prerequisite
Overview:
Aims:
Syllabus:
Teaching and learning methods:
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Assessment:
Exams: %
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Code: GEN101
Lecturer: Andrew Bula
Unit: 3
Prerequisite: No Prerequisite
Overview:

NIL

Aims:

NIL

Syllabus:

NIL

Teaching and learning methods:

NIL

Intended learning outcomes:

NIL

Assessment:
Exams: 60%
Test: 15%
Quiz: 10%
Coursework: 15%
Recommended reading list:

NIL

Year 1 | Semester 2
Code: IRD101
Lecturer: Zakari Ismail Momoh
Unit: 0
Prerequisite: No Prerequisite
Overview:
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Code: GEN102
Lecturer: Mamman Aliyu
Unit: 0
Prerequisite: No Prerequisite
Overview:
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Exams: %
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Code: COM101
Lecturer: Rislan Abdulazeez
Unit: 0
Prerequisite: No Prerequisite
Overview:
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Teaching and learning methods:
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Assessment:
Exams: %
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Code: GEN108
Lecturer: Mercy Johnson
Unit: 0
Prerequisite: No Prerequisite
Overview:
Aims:
Syllabus:
Teaching and learning methods:
Intended learning outcomes:
Assessment:
Exams: %
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Code: GEN104
Lecturer: Omojuyigbe Abosede
Unit: 3
Prerequisite: Use of English 1 ,
Overview:

In this module, students will learn to write well structured essays, overcome speech anxiety, work effectively in groups , the art of public speaking and give well structured presentations

Aims:

The aim of the module is to teach students the rudiments of public speaking, team work  and  presentations.

Syllabus:

Reading comprehension, Literary appreciation, Writing skills, Presentation skills, Working in groups for a presentation, Preparing for assessed presentation.

Teaching and learning methods:
  • Lectures will be given through power point presentations to explain the topics contained in the syllabus.
  • Class discussions will also be used to enhance individual participation, self confidence and team work as the students will be required to give presentations fortnightly


Intended learning outcomes:

Students who have taken this module should be able to:

  • Read effectively
  • Write well structured essays
  • Work effectively in a group or team
  • Carry out researches independently
  • Give good presentations


Assessment:
Exams: 60%
Test: 15%
Quiz: 10%
Coursework: 15%
Recommended reading list:
  • Turner, Kathy et al., Essential Academic Skills,[ Oxford University Press,  Oxford ,2011]
  • Kathleen T. McWhorter,  Academic Reading,  [ HarperCollins College Publishers, 1994]
  • Seely, John, Oxford Guide to Effective Reading and Speaking, [ Oxford University Press, Oxford, 2005]

Year 2 | Semester 1
Code: GEN203
Lecturer: Muktar Imam
Unit: 15
Prerequisite: No Prerequisite
Overview:
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Assessment:
Exams: %
Test: %
Quiz: %
Coursework: %
Recommended reading list:
Code: GEN201
Lecturer: Shulammite Paul
Unit: 15
Prerequisite: No Prerequisite
Overview:
Aims:
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Assessment:
Exams: %
Test: %
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Code: SOC203
Lecturer: Chris Onyemenam
Unit: 0
Prerequisite: No Prerequisite
Overview:
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Intended learning outcomes:
Assessment:
Exams: %
Test: %
Quiz: %
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Year 2 | Semester 2
Code: PUB309
Lecturer: Amdii Sam
Unit: 0
Prerequisite: No Prerequisite
Overview:
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Assessment:
Exams: %
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Code: GEN202
Lecturer: Olalekan Sakariyau
Unit: 3
Prerequisite: Entrepreneurship Studies I ,
Overview:

Entrepreneurship II expands on the foundation to this subject which was laid during the module Entrepreneurship I. We examine in detail the entrepreneurial process and Steps in the process of assessing the viability of a new venture which will be illustrated and students will be expected to conduct such a study.

Aims:

The aim of this module is the creation of New Ventures, that is, the ways and means they come into being and the key factors associated with either their success or failure.

Syllabus:

Decision to become an entrepreneur, Developing successful business ideas, Moving from an Idea to an Entrepreneurial firm, Managing and growing an Entrepreneurial firm.

Teaching and learning methods:

The module employs lectures, videos, case discussions and analyses, student field work & presentations and general discussions to engage the student in the material.  Student involvement in class activities play a significant role in the learning process. 

Intended learning outcomes:

At the end of the module student should be able to:

  • Understand the nature of the entrepreneurial process and ways to manage the process
  • Understand the difference between an opportunity and an idea, how to recognize it and how to evaluate it.
  • Describe the purpose of a feasibility analysis and develop a business model
  • Appreciate ethical issues that are intertwined with entrepreneurial activities and develop a framework for managing ethical dilemmas. 
  • Evaluate the nature of creative new business concepts that can be turned into sustainable business ventures.
Assessment:
Exams: 70%
Test: 15%
Quiz: %
Coursework: 15%
Recommended reading list:

Bruce R. Barringer and Duane Ireland. Entrepreneurship- Successfully Launching New Ventures, 5th Ed., Pearson

Year 3 | Semester 1
Code: GEN301
Lecturer: Obianuju Chidiebele Aliche
Unit: 0
Prerequisite: No Prerequisite
Overview:
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Assessment:
Exams: %
Test: %
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Recommended reading list:
Year 3 | Semester 2
Code: SOC301
Lecturer: Sulaiman Barnabas
Unit: 0
Prerequisite: No Prerequisite
Overview:
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Assessment:
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Code: GEN300
Lecturer: No Name
Unit: 0
Prerequisite: No Prerequisite
Overview:
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Year 4 | Semester 1
Code: PRO401
Lecturer: Ibrahim Muhammad
Unit: 0
Prerequisite: No Prerequisite
Overview:
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Year 4 | Semester 2
Code: PRO401
Lecturer: Ibrahim Muhammad
Unit: 0
Prerequisite: No Prerequisite
Overview:
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Entry requirements

Home / UTME


SSCE (WAEC, NECO, etc);
JAMB;

Home / Direct Entry


A level / Diploma / IJMB / HND / First degree;
JAMB DE Form;
SSCE (WAEC, NECO, etc);

Home / Direct Transfer


SSCE (WAEC, NECO, etc);
Academic transcript;
Please note: Admission on transfer will only be issued after on campus interview;

Foundation


SSCE (WAEC, NECO, etc);

International (Nigerian)


O' level result;
JAMB;
Please note: You can get a conditional admission if you does not have JAMB, but you must provide it before you progress to 200 level;

International (Foreign)


O' level result;

Staff

S/N Staff Name Rank
1 ABUBAKAR MUHAMMAD Assistant Lecturer
2 ADENIYI ABIODUN Senior Lecturer
3 AKPUNONU CHRISTIANA Lecturer I
4 AMINU FARI HAMAJODA PH.D Senior Lecturer
5 DR. BELLO SANI Senior Lecturer
6 KWAGHKONDO AGBER PH.D Professor
7 OBIANUJU CHIDIEBELE ALICHE Assistant Lecturer
8 OJEME TOPE Assistant Lecturer
9 SEN YIMA Lecturer I